PDMI Summer Seminar Series

Emily Kistner is the director of new business and identity solutions at Adstra, a provider of consumer data and identity resolution services. She’s spent more than a decade helping marketers implement data-driven solutions in their advanced advertising. With experience on the buy side, sell side, agency, ad tech, and data as a service, Kistner has a well-rounded perspective on what it takes to execute a winning strategy across platforms. Prior to joining Adstra, she most recently led partnerships across a variety of programmatic, digital, and connected TV partners for IQVIA, enabling omnichannel marketing for pharma advertisers. Kistner also has experience at NBC Universal, Comcast, Simulmedia, dataxu, and GroupM. She lives in New York City and has a lifetime goal of running a marathon on all seven continents.

Shira Witelson founded RSLT.IO to help marketers and media buyers make the most out of their advertising budgets. Leveraging machine learning, the platform provides attribution metrics for TV and digital advertising. RSLT monitors advertisement fatigue and recommends where to invest next. Witelson worked in the analytics space with top brands and agencies in New York. She earned a master’s in statistics from Columbia University, a bachelor’s degree in industrial engineering and management from the Technion, and a bachelor’s in statistics from the Hebrew University. She has spoken at numerous conferences on big data and analytics. Witelson resides in New York with her husband and three kids.

Justin T. Yedor is a partner in BakerHostetler’s Los Angeles office, where he heads the firm’s junior associate mentoring program. He partners with clients to develop creative solutions to data privacy challenges. He is a thought leader on California privacy law and a go-to advisor on the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the next wave of U.S. state privacy laws taking effect across the country. Yedor’s collaborative approach to counseling clients is informed by several years of litigation experience. He has advocated for clients in state and federal court on a broad array of matters ranging from intellectual property disputes to prod-ucts liability. Yedor holds the CIPP/US credential as a Certified Information Privacy Professional from the International Association of Privacy Professionals (IAPP).

Randy Shaheen has more than 30 years of experience as an advertising attorney. A member of BakerHostetler's Advertising, Marketing and Digital Media team, he represents clients before a variety of regulatory agencies, including the Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), National Advertising Division (NAD) and state attorneys general, and he is sought after for his handling of multijurisdictional matters. Randy's background facilitates practical insight: He has a significant history with matters related to privacy and data security, marketing to children, "green" claims, dietary supplements, claims of weight loss and health and performance, comparative claims, the use of surveys and "Made in the USA" claims.