The Power of Biculturals
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Bicultural Hispanics are the fastest growing segment of all U.S. Hispanics, representing 50 percent of the marketplace. U.S Hispanic marketing leaders share insights on the power of biculturals. Contributors include:
Kyle Patten, Univision Communications Inc.
Diama Gabriel, ALSAC/St Jude Children’s Research Hospital
Lucia Ballas-Traynor, Hemisphere Media Group
Sabrina Lopez, Telemundo San Diego.
Nicole Cordero, Havas Edge
PDMI U.S. Hispanic Council members
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