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PDMI Submits Comment on FTC's Proposed Dot-Com Disclosure Changes
In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the association in response to the Federal Trade Commission's announcement of changes to the Telephone Sales Rule (TSR) and Dot-com Disclosures (a guidance initially released in 2013 to businesses on digital advertising and marketing). Though a member consensus could not be reached in order to submit a comment regarding the TSR, the Government Affairs Council — working hand-in-hand with the PDMI E-Commerce Council and other interested members — found common ground among members in time to submit a comment for the PDMI by the FTC's Aug. 2 deadline.
Drafted and submitted on behalf of the PDMI by BakerHostetler partners Linda Goldstein and Daniel Kaufman, the comment can be read by clicking here.To review all of the public comments submitted regarding the Dot-com Disclosures proceedings, please click here.
As always, the PDMI and its Government Affairs Council will stay abreast of any regulatory action at the state or federal level that could affect its members and performance/direct-to-consumer marketing more generally. Keep an eye on this space as well as the PDMI's social media outlets for updates.
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The recent efforts by the PDMI Government Affairs Council to address the FTC’s updates on the Telephone Sales Rule and Dot-com Disclosures highlight the importance of staying engaged with regulatory changes. Despite challenges in reaching a consensus on the TSR, collaboration with the PDMI E-Commerce Council enabled a timely submission on the Dot-com Disclosures.
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