FTC Finalizes Updated Endorsement and Testimonial Guides

Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC) has finalized its revised guidelines and released an updated set of FAQs to help guide the industry with respect to the proper use of customer reviews, influencer marketing, and traditional endorsements and testimonials.

While the new guides are more than 80 pages long, attorneys at Venable LLP recently shared an initial set of highlights that performance marketers should know about.

Click here to continue by visiting Venable’s blog post on this crucial regulatory update.