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Embracing the Era of Addressable TV
- The PDMI
- May 19, 2021
- 1 min read
Updated: Jun 14, 2021
Get inside the seismic shift to audience-based video advertising.
Addressable TV is no longer a future vision; it is a modern necessity for every brand's media strategy.
Nine industry leading partners — including PDMI member DISH Media — commissioned Forrester Consulting to examine media buyers' knowledge and perception of addressable TV.
Want to see the results? Click here to download the study now.
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