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5 Tips to Create — and Maintain — Brand Equity on Amazon
Since Amazon acts as a branding platform before it is an e-commerce platform, it becomes evident that the most important thing a brand can do to leverage the platform is to build and maintain brand equity, but how? Shannon Roddy, Amazon expert and the founder of Marketplace Seller Courses, shares the five areas where your brand equity is most affected on the Amazon platform, along with a few tips on what you can do to turn things around and make it work in your favor.