PDMI Winter Seminar Series

As we look ahead in this first month of 2025, what should performance marketers expect in from the new year? From changing TV technology to evolving media attribution metrics — and from the ongoing buzz surrounding AI to where performance brands can find and fulfill their consumers, what’s next? The PDMI's Workshop Council presents a group of six experts from PDMI member companies who share their thoughts on how performance marketers can make 2025 a great year in this special one-hour webinar event. Speakers include: Jon Calderaro, Concepts Video Productions; Chris Foster, Modern Postcard; Joseph Gray, DRMetrix; Harold Hance, Leap Fulfillment; Gregory Silvano, Buyist; and Dan Thompson, PlusOne Company. The host and moderator is The PDMI's Thomas Haire. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #predictions #fearless #2024predictions #drtvmarketing #drtv #directresponse #seasonalseminarseries #winterseminarseries

On Wednesday, Oct. 16, the Federal Trade Commission (FTC) announced the passage of new rules covering negative-option and subscription marketing efforts. While the new rules — now dubbed the “Click-to-Cancel” rule by the FTC — still contain many concepts that performance marketers should maintain awareness of, three key items that appeared in the Commission’s initial Notice of Proposed Rulemaking (NPRM) were removed from the final rule after the PDMI and other industry groups pushed back. Buyist's Gregory Silvano, chair of he PDMI's E-Commerce Council, welcomes a pair of PDMI member experts — BakerHostetler's Linda Goldstein and Solvpath's Carl D'Agostino — to discuss what the new rule means for anyone working in the D2C space. Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #directresponse #performancemedia #fallseminarseries #webinar #d2cmarketing #FTC #federaltradecommission #clicktocancelrule #clicktocancel #regulations #regulationnews #negativeoption #subscription

Looking for incrementality in your ROAS? In this special one-hour webinar co-created by the PDMI’s Workshop and U.S. Hispanic Councils, we dive deep into the latest research and information about the successful ways performance marketers can reach and generate incremental growth in the booming Hispanic demographic – and turn them into loyal customers. Leading experts in the U.S. Hispanic media and marketing space share inside information, discuss challenges, and give you the most crucial current insights on how you can test, roll out, and win customers from America’s fastest-growing market. Speakers include: Nicole Cordero, Los Defensores; Cesar Espinoza, NBCU/Telemundo; Marcelino Miyares, d2H Partners; Nick Pietropinto, Double Diamond VIP; and Lori Zeller, THOR Associates (moderator). Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #directresponse #performancemedia #fallseminarseries #d2cmarketing #d2cmedia #mediabuying #mediasales #ushispanicmarket #hispanic #hispanicmarketing #latinoamericanos

Consider the glut of advertising on tap for the final three months of 2024 — from election ads through the first five weeks; onto Medicare Advantage and open enrollment campaigns running from mid-October through the first week of December; and then holiday marketing sucking up what seems like any oxygen that is left. Performance brands and their media partners are facing daunting prospects and limited inventory. The PDMI Women's Leadership Council presents this special conversation from buy-side and sell-side experts that will explain how to find effective media opportunities in this maelstrom while helping drive performance brands' ROIs to the annual finish line. Speakers include: Sarah Andreadakis, Bluewater; Amber Landry, Hallmark Media; Cassie McCann, Lockard & Wechsler Direct; Alexis Rosenberg, DISH Media; and Fern Lee, THOR Associates (moderator). Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #medicareadvantage #directresponse #performancemedia #politicalads #fallseminarseries #d2cmarketing #d2cmedia #holidaymarketing #mediabuying #mediasales #womensleadership #womenscouncil

Setting and attaining goals leads to a clear purpose, allowing you to embrace life changes, learn new things, and grow. This 60-minute webinar — created by the PDMI’s Women’s Leadership Council — will lean into finding your passion and understanding who you are, so that what you do — both personally and professionally — is fulfilling. Speakers include: Eileen Fraser, Intelligent Handshake; Jenny Parrish, Ringba; Gina Pomponi, Bluewater; Sandra Rosales, Dial800; and Fern Lee, THOR Associates (moderator). Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #ecommerce #directresponse #performancemedia #summerseminarseries #d2cmarketing #d2cmedia #mentorship #careeradvice #personaldevelopment #womensleadership

Though navigating the e-commerce landscape can be tricky for performance marketers and their agency and vendor partners, opportunities to find success continue to abound. New technologies, emerging outlets, and other areas of growth are consistently arriving — and the experts on the PDMI’s seven member councils are here to share the things they’re most passionate about in the industry right now! Join this group of leaders as they play hot potato with their intriguing and enlightening thoughts on where performance marketing can go next. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #ecommerce #directresponse #performancemedia #springseminarseries #d2cmarketing #d2cmedia #AI #ctv #greenguides #lineartv #retailmedia

As performance marketers are flooded with an array of new media options — from CTV to mobile and from social to FAST channels ... and beyond — creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. In this webinar, presented by the PDMI's Workshop Council, hear from a trio of long-time leaders in this market as they discuss how long-form DRTV is fitting into the modern performance marketer's arsenal. Speakers include: Michelle Green, Two Twelve Direct; Mike Hallowell, American Telecast Products/Total Gym; Bill Raymond, Cannella Media DTC; and Thomas Haire, The PDMI (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #longform #directresponse #longformdrtv #performancemedia #springseminarseries #d2cmarketing #d2cmedia

Technology is revolutionizing the advertising business at an accelerated pace. From GEN AI to Web 3.0 and innovative ad tracking technologies, advertisers are finding new ways to create content, create and track audiences, and hyperpersonalize their advertising down to an individual level. This conversation — presented by the PDMI’s Women’s Leadership Council — is a deep dive into what these new technologies are, how marketers are already using them, and how to minimize the legal risks associated with this evolving landscape. Join Linda Goldstein, Sarah LaVoi, and Nichole Sterling, partners at BakerHostetler, and Leigh Zeiser, senior manager of BakerHostetler’s Incubaker team that has been at the forefront of helping businesses adapt to emerging and transformative technologies, for an inside look at what the future of advertising looks like and practical solutions for minimizing risk. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #generativeai #genai #directresponse #web3 #web3technology #datacollection #dataprivacy #seasonalseminarseries #riskmitigation #winterseminarseries #bakerhostetler

There's so much buzz about the changes artificial intelligence (AI) will bring to our lives, both personally and professionally. In performance marketing, there's a constant stream of reporting about how the future will unfold around AI. But what does actionable AI look like for today's D2C and e-commerce marketers? What are companies doing right now with machine learning technologies to make their services more effective on the performance marketing chain? Hear from Oracle NetSuite's Ranga Bodla, PremiumMedia360's Michelle Clayton, Flatworld Group's Ranjit Mulgaonkar, and Buyist's Gregory Silvano in a conversation presented by the association's E-Commerce Council about what's working right now in AI. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #aisolutions #directresponse #seasonalseminarseries #winterseminarseries #oracle #netsuite #flatworldgroup #buyist #premiummedia360