June 2-3, 2020

Mary Ann Bautista is a YouTube strategist specializing in direct response marketing. She’s the co-founder of the agency TurboRank, which unlocks YouTube’s full potential to drive revenue. Why should your brand care about YouTube? Because it’s the second-largest search engine and the No. 1 place where consumers discover, research, and engage with brands. Bautista helps businesses turn YouTube into a powerful growth engine — boosting views, engagement, and conversions through organic optimization. With more than 23 years in direct response marketing, she’s scaled D2C brands by crafting data-driven strategies that get real results. When she’s not optimizing YouTube content, you’ll find Bautista enjoying great food, pilates, and a glass of wine.

Federico Garza serves as senior vice president of research strategy and insights for NBCUniversal Telemundo Enterprises. In this role, he leads all of research, insights and analytics to inform programming, marketing and digital strategies across Telemundo’s portfolio. A seasoned consumer-insights professional with more than 20 years of experience and ample expertise across multiplatform data, audience measurement and marketing strategies, Garza oversees and develops comprehensive research plans through consumer insights, data capabilities and multiplatform measurement to achieve Telemundo’s business goals. Additionally, Garza oversees primary and secondary research and drives data-driven recommendations to enhance Telemundo’s multiplatform strategy and deliver on the content needs of the growing Latino consumer. Garza was previously the executive vice president of research and insights at iHeart Media, where he spearheaded thought leadership, developed analytics and led cross functional strategic programs.

Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.

Racine Levy is the senior director of performance and brand media at Care.com, where she leads strategy and buying across TV, CTV, social, and influencer channels — bridging the gap between performance and brand. With 14 years of experience across CPG, entertainment, and tech, Levy brings a full-funnel approach to driving results through media. Before joining Care.com, she spent more than five years at Angi, where she built and led the in-house brand media team from the ground up. Prior to that, she spent eight years on the agency side, managing campaigns for major entertainment and CPG brands. A proud Manhattan native and graduate of the George Washington University School of Business, Levy is passionate about media planning, tough negotiations, and building meaningful industry relationships. When she’s not bopping around New York City, you’ll find her traveling and discovering new places.

Jacklyn Lopez is an accomplished marketing strategist and brand leader with a passion for connecting brands with the U.S. Hispanic audience in meaningful and measurable ways. As the Hispanic marketing director and brand lead at Anhelo, she oversees all offline and online marketing efforts, driving impact through innovative, culturally relevant campaigns. With more than six years of experience helping Fortune 500 companies maximize their reach and ROI in the Hispanic market, Lopez specializes in performance-based marketing, strategic planning, creative production, and multi-channel media execution. A proud Miami native with Colombian roots, she graduated magna cum laude from Florida State University, where she studied editing, writing, and media. She brings both analytical acumen and creative vision to every project, ensuring brands don’t just reach audiences — they build lasting impact and connections.

Jeanne Rose “JR” McElroy is head of performance media at Comcast’s AudienceXpress, an industry leader in connecting advertisers with TV audiences across all platforms and screens. With more than 20 years of leadership experience in the media space, including AMC Networks and Zenith Media, McElroy is recognized as a strategic, dynamic thought leader. With a passion for innovation and collaboration across the industry, she also has extensive experience in leading high-performing sales teams who deliver world-class service to partners and clients.

With more than a decade as an analytics and marketing technology leader, Sergei Peysakhov — executive director of analytics at TCA — is an expert in leveraging data and marketing science to generate measurable client growth. He specializes in advertising effectiveness, brand research, data management, and translating complex analytics into actionable insights. With an extensive background in multi-touch attribution and marketing mix modeling, his focus is on advancing the technology and analytics solutions used within ad measurement and optimizations — or as he would say, “quantifying each channel’s contribution to the bottom line.”

Mike Rabinovitz is a seasoned brand marketer with more than 15 years of experience working at companies like Hershey, General Mills, and New Balance. He has a passion for nurturing brands in the better-for-you and health-and-wellness domains, having recently served as the marketing director of better-for-you at Hershey. In his current role as chief marketing officer at Echelon Fitness Multimedia, Rabinovitz leads the D2C business and guides the brand's vision to empower people in their health-and-wellness journeys. He approaches the rapidly evolving AI landscape with a mix of fear and excitement. Like many marketers, Rabinovitz is trying his best to keep up with the constant barrage of AI tools in marketing, learning what is out there, and assessing what may work best.

Ryan Stroble is owner of RSM Creations, a conversion-focused marketing agency. He is a performance-driven media buyer and e-commerce growth expert with more than a decade of experience managing high-budget campaigns, including accounts exceeding $2 million per month for brands like Snow Cosmetics. Stroble specializes in scaling e-commerce brands and building profitable MRR subscription models to maximize customer lifetime value and retention.

Mark Sullivan has been with Paramount for more than 15 years. He is responsible for co-managing a convergent sales team of 11 sales executives across 19 networks and digital platforms. Top networks and digital platforms include Nickelodeon, MTV, Paramount Network, and Comedy Central. Sullivan has helped lead the team into the digital video side of the direct response business, and it has delivered significant growth during the past couple of years. He lives in Hoboken, N.J. with his wife and three sons.

Rich Thompson recently became chief sales and marketing officer for Burger Boat Co. in Manitowoc, Wis. For more than 160 years, Burger has been renowned for designing and building custom yachts. An EFFIE Award-winning marketer and business leader, Thompson has created and led several successful and profitable brand marketing campaign strategies for DuPont, Newell Rubbermaid, and ITW Welding. A frequent speaker on the subject of strategic marketing at various universities and marketing conferences, his work has been featured in various editions of Response Magazine. Prior to his appointment at Burger, he ran his own strategic consulting business, helping both private and Fortune-listed companies in several functional areas and short/long-term strategic business planning.

Matt Wasserlauf, CEO and founder of Blockboard, is a trailblazer in digital advertising. He’s respected not only for his drive and impact as a first mover in the digital video market, having founded Broadband Enterprises, the first online video company, and the mobile video platform Torrential, but also as a man of high integrity who values people and relationships first. His latest venture, Blockboard, leverages blockchain technology and AI to ensure transparency and trust in CTV advertising. Recognized with the iMedia "Conviction Award," Wasserlauf's visionary leadership continues to drive innovation and integrity in the ad tech space. His leadership at Blockboard has propelled the company to new heights in the ad tech industry. Under his guidance, Blockboard's outcomes-based programmatic marketing platform, built on blockchain technology, has set a new standard for transparency and sustainability. This year, Wasserlauf spearheaded the development and launch of BlockAI, the newest version of its core offering that combines blockchain and AI to further tackle ad fraud and waste. His mission to rectify the pervasive waste and fraud in the advertising industry is a career defining one. His passion for transparency and integrity is evident in every aspect of Blockboard's operations. Beyond his professional achievements, Wasserlauf is deeply committed to community engagement. He and his team actively support organizations like TD Foundation, which aids children affected by war, and DREAM, which provides educational programs for children in East Harlem and the South Bronx. Additionally, they work with the PitCCh In Foundation, established by former New York Yankees pitcher CC Sabathia, to support youth development programs. Blockboard is also a proud member of the 10/7 Network, which fights antisemitism.