PDMI Spring Seminar Series

Dan Thompson is a 20-plus year veteran in direct response, sales acquisition, customer experience, and BPO leadership. As executive vice president of PlusOne Company, he has led the charge in scaling high-performance sales and service operations across on-shore, near-shore, and “urbal” (urban + rural) teams — delivering measurable impact for some of the most respected brands in the industry. Thompson has a proven track record of increasing conversion rates, reducing cost-per-acquisition, and maximizing revenue per call. With a relentless focus on performance, innovation, and client success, he continues to push the boundaries of what’s possible in the world of customer experience, integrating cutting-edge AI solutions to unlock scale, speed, and smarter selling across every channel.

Daniel Kaufman is a partner in the Washington, D.C., office of BakerHostetler and brings nearly 25 years of experience with the Federal Trade Commission’s Bureau of Consumer Protection, recently leading the 450-person bureau as acting director, where he oversaw all consumer protection matters, including investigations and cases involving privacy, data security, advertising, influencers, endorsers, and other marketing practices. As deputy director of the bureau for most of the past 10 years, Kaufman was involved in virtually every high-profile consumer protection and privacy case brought by the FTC during that time. A preeminent thought leader and subject matter expert in advertising and data privacy issues, he is a frequent speaker on consumer protection matters and can provide context for the challenges marketers face regarding privacy and consumer advertising. Kaufman originally joined the FTC as a staff attorney in 1998, where he litigated cases challenging unsubstantiated health and disease claims in the Division of Advertising Practices.

Randal Shaheen is a partner in the Washington, D.C., office of BakerHostetler. With more than 30 years of experience, he has been fortunate to represent many of the leading consumer goods companies with respect to counseling and before the FTC, state attorneys general, CFPB, and NAD. Shaheen also has been involved in a number of groundbreaking matters, including several precedent-setting FTC safe-harbor provisions, the first NAD case involving CBD, and one of the earliest challenges to the constitutionality of the CFPB. He prides himself on being a thought leader, having published widely read journal articles on topics such as Made in USA, green and pricing claims, as well as on regulators’ recent focus on “dark patterns.”