PDMI New Product Showcase - Next event April 7-9, 2025

Since 1990, Tony Kerry has been working with and educating corporate marketers, direct marketers, and entrepreneurs alike on the merits of direct response television advertising. As a partner and principal at Script to Screen and M2 Marketing & Management Services for more than 22 years, he helped secure more than 650 Infomercials and DRTV projects, yielding more than $5 billion in revenue for clients, helping Script to Screen become a worldwide market leader in the production of infomercials and DRTV spots. Kerry’s extensive client list includes: Bare Escentuals, Bose, Braun, Estee Lauder, Guthy-Renker, Nutrisystem, Oreck, P&G, Rosetta Stone, and Shark/Ninja. For the past eight years, he has been building LANYTO and helping their emerging brands secure global DRTV, social media, and live shopping funding and marketing partnerships.

Adam MacDonald is the founder of Take 2 Direct, an infomercial production and campaign management company. He has produced more than 300 direct response television commercials since 2001. Notable projects include: Hooked On Phonics, Honeywell Quiet-Clean Air Purifier, The Ding King, MDLive, and the Wolfgang Puck online cooking school. MacDonald was the author of the monthly From the Lab, published more than 80 times in Response Magazine. MacDonald has a bachelor's degree from Southern Methodist University and an master's degree from Pepperdine.

Chad Murdock, president, M2G Media: Chad Murdock is an executive producer, producer/director, marketer, and writer with more than 35 years of creative, marketing, and management experience. He continues to be one of the most creative innovators in direct response media, and now, in moving direct response strategies into social media and e-commerce. Murdock has worked on joint projects with companies and products such as SC Johnson, Estee Lauder, Your Baby Can Read, Epson, Time-Life Music & Video, Hooked on Phonics, Body Flex, HSN, QVC, Select Brands, Braun, Bell South, Fitness Quest, Tony Little Enterprises, Nissan, Hoover, and Warner Vision