DRMetrix Presents Monthly Performance TV Index Spend Rankings
Since the launch of the PDMI's Results Magazine in 2019, DRMetrix, an iSpot.tv company, has provided a quarterly snapshot of the leading...
Top 7 Opportunities (and Some Challenges) in D2C in 2024
As we bid farewell to 2023, now is the time for direct-to-consumer (D2C) brands to ready their strategies for 2024.
How to Create a Digital Marketing Strategy
What are the most effective digital marketing strategies for 2024 and how can you implement them in your business today?
How to Grow Your Business Using Digital Marketing
Digital marketing is a term that’s commonly used, but not always fully understood. At the purest level, it covers any marketing that uses...
Shopify Launches Marketplace to Compete With Amazon, Others
By Ranjit Mulgaonkar and Maya Mulgaonkar For the longest time, I wondered when Shopify, the most dominant e-commerce platform would...
DTC Marketing: The Key to Unlocking Your Business' Potential
In the previous decades, if you had a business idea and dreamt of turning your product into a household name, you didn’t have a lot of...
Consider This …
Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....
How Passion Fuels Entrepreneurial Success
By Nick Pietropinto In 1997, marking his return to Apple after a 12-year hiatus, Steve Jobs shared these motivating words with the...
Amazon Announces Seller Fulfilled Prime Program
By Ranjit Mulgaonkar and Maya Mulgaonkar Amazon recently announced the relaunch of its Seller Fulfilled Prime (SFP) program, which allows...