PDMI Editorial

By Nick Pietropinto To quote Bob Dylan, “The times they are a-changin’” — particularly for direct-to-consumer (D2C) brands. Rapid changes...

By Ranjit Mulgaonkar and Maya Mulgaonkar In November, Amazon announced another ground-breaking partnership with Meta (Facebook’s parent...

Since the launch of the PDMI's Results Magazine in 2019, DRMetrix, an iSpot.tv company, has provided a quarterly snapshot of the leading...

As we bid farewell to 2023, now is the time for direct-to-consumer (D2C) brands to ready their strategies for 2024.

What are the most effective digital marketing strategies for 2024 and how can you implement them in your business today?

Digital marketing is a term that’s commonly used, but not always fully understood. At the purest level, it covers any marketing that uses...

By Ranjit Mulgaonkar and Maya Mulgaonkar For the longest time, I wondered when Shopify, the most dominant e-commerce platform would...

In the previous decades, if you had a business idea and dreamt of turning your product into a household name, you didn’t have a lot of...

Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....