PDMI Editorial

Key differences between radio and podcasts DTC marketers should understand to develop effective consumer engagement marketing plans.

Thomas Haire, the PDMI's chief content officer, lays out the association's plans for the second half of 2019.

Five proven ways to take ownership of the consumer/brand relationship and efficiently implement a DTC strategy to grow sales.

Four considerations to help direct-to-consumer marketers drive growth by effectively connecting with the U.S. Hispanic audience.

The buzzwords and evolving media options have changed, but targeting, attribution, and sales are still the name of the game.

Direct-to-consumer marketers must build a strong digital foundation to drive consumer engagement and conversion.

By Thomas Haire As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are...

Not all in attendance were playing by the rules — with reports of stolen items and individuals trying to enter competitors’ private booths.

Thomas Haire, the PDMI's chief content officer, welcomes you to the first issue of Results, the association's quarterly magazine.