5 Ways to Build a DTC Model Using Response-Driven Performance Marketing
Five proven ways to take ownership of the consumer/brand relationship and efficiently implement a DTC strategy to grow sales.
4 Insights for Hispanic Market Success in 2019
Four considerations to help direct-to-consumer marketers drive growth by effectively connecting with the U.S. Hispanic audience.
The Future Is the Past Is the Future
The buzzwords and evolving media options have changed, but targeting, attribution, and sales are still the name of the game.
Drive Lower CPA by Laying a Great Digital Foundation
Direct-to-consumer marketers must build a strong digital foundation to drive consumer engagement and conversion.
Revolution or Evolution?
By Thomas Haire As performance-driven marketers continue to seek the right mix of online and offline media, opportunities for success are...
Playing Dirty at the New York Toy Fair
Not all in attendance were playing by the rules — with reports of stolen items and individuals trying to enter competitors’ private booths.
From a Content Perspective: Chapter 1...
Thomas Haire, the PDMI's chief content officer, welcomes you to the first issue of Results, the association's quarterly magazine.