Taking the Black Out of Black Friday
By taking the Black out of Black Friday, we as brands and marketing leaders share more transparency in our quest to even the playing field.
3 Myths About Linear TV
Thomas Galati, of Diray Media, has spent most of his career on the digital side of advertising. When he made the move to a TV-centric...
Coming Through the Coronavirus Crisis
As the world begins to peek around the corner in hopes of moving forward, what does the near future look like for performance marketers?
Attribution Today, Tomorrow — and Forever
Attribution remains the industry's leading buzzword — and its biggest challenge.
Advertising and Marketing Litigation and Enforcement During the Pandemic
Performance and DTC marketing companies need to stay up to date on the laws, rules, and regulations to minimize risk in a COVID world.
Making the Best of the Blur: Opportunities During the Coronavirus
Contributing factors to the rise of success in DTC and performance marketing campaigns in a COVID world.
In 2020, Personal Growth Is Required for Professional Success
Thomas Haire, the PDMI's chief content officer, shares his latest thoughts on where the association is heading through this difficult year.
The $6 Billion (or More) Question
With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.
2020 Ad Outlet Directory
Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.