PDMI Submits Comment on FTC's Proposed Dot-Com Disclosure Changes
In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the...
The Value of Keeping Humans in the Loop in an Automated Environment
Accounts payable (AP) leaders must cut through a lot of hype around automation. From self-service supplier onboarding and touch-free...
Inevitable: Blockchain Adoption in the Ad Industry
By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...
E-commerce Marketing: How To Dominate Any E-com Niche
If you do a quick Google search for "E-commerce Marketing," you're going to find a wide range of different e-commerce marketing...
Are Digital Marketing Agencies on the Brink of Extinction?
By Derric Haynie “What do you even do?” That’s a question I used to get, back when I was running an advertising agency, by prospective...
Making A Measurable Change For TV
By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...