What D2C Brands Can Learn About Strategy from Chess
By Nick Pietropinto I’ve been playing chess since I was five years old. While the game of chess has given me countless hours of...
Solving Digital Invoice Processing With AI
Introducing CLIR Financials from PremiumMedia360. Can digital invoice management ever be painless? It’s a question media buyers are keen...
Search Engine Optimization Secrets: How to Dominate Google
Google processes more than 8.5 billion searches per day. Wow! That's a lot of searches, and if you're not aiming to get a piece of that...
To Evolve or Not to Evolve. That Is the Question.
(Especially When It Comes to AI.) By Nick Pietropinto Direct-to-consumer (D2C) marketing is an ever-evolving beast that requires an...
Your 7-Point Checklist for Choosing the Right D2C Media Agency
By Nick Pietropinto Direct-to-consumer (D2C) is clearly having a moment. In 2022, data shows that around 64 percent of global consumers...
FTC Finalizes Updated Endorsement and Testimonial Guides
Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC)...