Search Engine Optimization Secrets: How to Dominate Google
Google processes more than 8.5 billion searches per day. Wow! That's a lot of searches, and if you're not aiming to get a piece of that...
To Evolve or Not to Evolve. That Is the Question.
(Especially When It Comes to AI.) By Nick Pietropinto Direct-to-consumer (D2C) marketing is an ever-evolving beast that requires an...
Your 7-Point Checklist for Choosing the Right D2C Media Agency
By Nick Pietropinto Direct-to-consumer (D2C) is clearly having a moment. In 2022, data shows that around 64 percent of global consumers...
FTC Finalizes Updated Endorsement and Testimonial Guides
Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC)...
Delve Into the Intricacies of Measuring Performance Media Campaigns Across Outlets
In today’s digital age, where businesses heavily rely on advertising to reach their target audience, understanding the impact of media...
No One Is Seeing Your Ads
By Matt Wasserlauf On Monday, June 19, the Association of National Advertisers (ANA) released results from its fraud study conducted...