The '8th P' of Marketing Is Key for D2C Success
The “7 Ps” of marketing are still relevant today, particularly when it comes to scaling direct-to-consumer (D2C) brands. Is there an 8th P?
Scale Your D2C Brand Beyond the U.S.
The first natural step for scaling D2C brands based in the U.S. is expanding into the full North American market.
What Is Email Marketing?
Email marketing is still one of the most effective marketing strategies a company or brand can implement.
DRMetrix: April 2024 Performance TV Index Spend Rankings
The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV products, and top-10 long-form products.
Event in Review: Why Can They Say That but I Can’t?
Want to challenge your competitors’ claims? Consider these six options — each with its own advantages and disadvantages.
7 Ways to Scale Your D2C Brand and Boost Revenue
By Nick Pietropinto Ask CEOs to identify their top business goal, and many will answer, “Growing my company.” Clearly, growth is a key...