Addressable TV: The Future Is Now
PDMI member DISH Media presents a deep dive into the current state of the industry — and what’s next. For years, addressable has been...
Embracing the Era of Addressable TV
Get inside the seismic shift to audience-based video advertising. Addressable TV is no longer a future vision; it is a modern necessity...
‘I Want a Great Contact Center — How Do I Find One?’
By Greg Sarnow As a brand marketer or owner, does this sound like you? "I have a great product line, and my sales confirm that our...
How Will Google and Apple’s Privacy Updates Impact Your Ad Measurement?
PDMI member company RSLT.IO shares this quick two-page PDF, describing privacy updates by Google and Apple that will ease consumers’...
Breaking Down Addressable: Start Your Media Campaign with Your Core Target
By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...
'As Seen on TV' Sales Explode in 2020
DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...