How to Make Testimonials More Authentic
By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...
Modern Marketing Analytics — What's Working?
A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...
How to Grow E-Commerce Revenue
By Geoff Crain Canadian e-Commerce enjoyed a massive spike in 2020, with 20.7-percent growth accounting for a $39.2 billion upswing. With...
What Is Affiliate Marketing?
Affiliate marketing can be an extremely effective way to grow product sales or make money online. This type of marketing tactic has been...
What Is Performance Marketing?
If you want you brand, business, or company to succeed, you have to perform. This is where performance marketing can help. We're always...
How CX Plays in The Age of AI and ChatBots
This article originally ran in CXBuzz. Hello. Is There Anybody in There? All of us as CX professionals and, more importantly, as...