PDMI Comments Help Push FTC to Narrow Final ‘Click-to-Cancel’ Rules
3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
Buy With Prime Can Boost Your E-Commerce Conversion by up to 40%
Buy With Prime is a new service from Amazon for brands that want to access 200 million Prime members.
White Labeling vs. Private Labeling
To help you navigate these options, we’ll break down the key differences between white labeling and private labeling.
Beauty Marketers Go Big on TikTok Shop
Beauty products have become the best-selling category on TikTok Shop, accounting for more than 370 million items sold globally.
The '8th P' of Marketing Is Key for D2C Success
The “7 Ps” of marketing are still relevant today, particularly when it comes to scaling direct-to-consumer (D2C) brands. Is there an 8th P?