Great Creative Remains the Key to DTC Success
Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...
Great Digital Creative Opens New Opportunities
Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...
How Great Storytelling Can Strike a Chord With Your Audience
The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.
Anatomy of an Anti-Sale
The importance of using your beliefs as selling points with the anti-sale in effective DTC and performance marketing campaigns.
Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 2 takes a detailed look at 5 of the 10 pitfalls brands implementing an integrated DTC marketing campaign should avoid.
Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
Part 1 of this series looks at 5 of 10 potential pitfalls brands entering the DTC marketing space must avoid.