Inclusion Upends Limits and Breeds Leadership
Members of the PDMI’s Women’s Leadership Council talk about why inclusion matters and what they’re hoping the new group can accomplish...
Introducing the 10X Power of Omnichannel Marketing
By Nick Pietropinto In my last article, I wrote about the reasons why your single-channel direct-to-consumer (D2C) digital and social...
How 1-800-DENTIST Used Ringba's Real-Time Bidding to Achieve 1 Million New Leads Sold
PDMI member company Ringba shares a new case study about how its client 1-800-DENTIST used its real-time bidding (RTB) technology to...
What to Do When Digital Marketing Hits a Wall
By Nick Pietropinto These days, it seems like digital marketing agencies are a dime a dozen. And each agency makes basically the same...
ROI’s Razor: How to Win in Performance Marketing
By Alex Dinsmoor (This piece appeared previously in Search & Performance Marketing Daily on Feb. 3, 2023) Undoubtedly, there is no one...
Evolution or Revolution?
As streaming and connected TV continue their ascent, how quickly these ongoing changes to the TV media landscape take hold — and solidify...