No One Is Seeing Your Ads
By Matt Wasserlauf On Monday, June 19, the Association of National Advertisers (ANA) released results from its fraud study conducted...
Thriving … Surviving … but Always Leading
The Performance-Driven Marketing Institute celebrates its fifth anniversary in July. How did we get here? Where do we go next? PDMI...
Inclusion Upends Limits and Breeds Leadership
Members of the PDMI’s Women’s Leadership Council talk about why inclusion matters and what they’re hoping the new group can accomplish...
Introducing the 10X Power of Omnichannel Marketing
By Nick Pietropinto In my last article, I wrote about the reasons why your single-channel direct-to-consumer (D2C) digital and social...
How 1-800-DENTIST Used Ringba's Real-Time Bidding to Achieve 1 Million New Leads Sold
PDMI member company Ringba shares a new case study about how its client 1-800-DENTIST used its real-time bidding (RTB) technology to...
What to Do When Digital Marketing Hits a Wall
By Nick Pietropinto These days, it seems like digital marketing agencies are a dime a dozen. And each agency makes basically the same...