DRMetrix Presents Monthly Performance TV Index Spend Rankings
Since the launch of the PDMI's Results Magazine in 2019, DRMetrix, an iSpot.tv company, has provided a quarterly snapshot of the leading...
Top 7 Opportunities (and Some Challenges) in D2C in 2024
As we bid farewell to 2023, now is the time for direct-to-consumer (D2C) brands to ready their strategies for 2024.
Shopify Launches Marketplace to Compete With Amazon, Others
By Ranjit Mulgaonkar and Maya Mulgaonkar For the longest time, I wondered when Shopify, the most dominant e-commerce platform would...
Consider This …
Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....
How Passion Fuels Entrepreneurial Success
By Nick Pietropinto In 1997, marking his return to Apple after a 12-year hiatus, Steve Jobs shared these motivating words with the...
Amazon Announces Seller Fulfilled Prime Program
By Ranjit Mulgaonkar and Maya Mulgaonkar Amazon recently announced the relaunch of its Seller Fulfilled Prime (SFP) program, which allows...