How Great Storytelling Can Strike a Chord With Your Audience
The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.
Stay Safe. Stay Healthy. Stay Strong.
Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.
Before We Turn to the New Year, a Heartfelt Thanks
Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members for a tremendous first year in operation.
The Intersection of Communication and Analysis Drives New Sales and Lifetime Value
Key factors marketing teams should consider in acquiring and utilizing relevant data to create effective consumer journey roadmaps.
Listen, Learn, Lead: Your Goals Are the PDMI’s Goals
Thomas Haire writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street."