Leveraging Business Intelligence Data to Positively Impact Consumer Product Launches
By Lindsey Carnett Cast your mind back to how you lived during the pandemic. Our daily lives shifted online, and our contact with the...
The Importance of Finding the Right Marketing Strategy
Marketing is essential to the growth of your business. Implement the right marketing strategy, and it can lead to success. Implement the...
A 2021 Prediction: Black Friday Sees Its Shadow
Ushering in six more weeks of shopping deals to be had. By Gina Pomponi Black Friday shopping has been in vogue since the 1970s. Who...
PremiumMedia360's On-Demand Webinar Focuses on Smarter Agency Growth With Data Automation
PDMI member PremiumMedia360 (a panelist during the PDMI's Fall Seminar Series event on Sept. 21) presents an on-demand webinar on how...
How to Make Testimonials More Authentic
By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...
Modern Marketing Analytics — What's Working?
A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...