Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
Buy With Prime Can Boost Your E-Commerce Conversion by up to 40%
Buy With Prime is a new service from Amazon for brands that want to access 200 million Prime members.
Beauty Marketers Go Big on TikTok Shop
Beauty products have become the best-selling category on TikTok Shop, accounting for more than 370 million items sold globally.
The '8th P' of Marketing Is Key for D2C Success
The “7 Ps” of marketing are still relevant today, particularly when it comes to scaling direct-to-consumer (D2C) brands. Is there an 8th P?
Scale Your D2C Brand Beyond the U.S.
The first natural step for scaling D2C brands based in the U.S. is expanding into the full North American market.
What Is Email Marketing?
Email marketing is still one of the most effective marketing strategies a company or brand can implement.