Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
The PDMI's 2025 Performance Marketing Events
Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
What Is Performance Marketing?
You must perform if you want your brand, business, or company to succeed. Learn how performance marketing can help.
Buy With Prime Can Boost Your E-Commerce Conversion by up to 40%
Buy With Prime is a new service from Amazon for brands that want to access 200 million Prime members.
Beauty Marketers Go Big on TikTok Shop
Beauty products have become the best-selling category on TikTok Shop, accounting for more than 370 million items sold globally.