Embracing the Era of Addressable TV
Get inside the seismic shift to audience-based video advertising. Addressable TV is no longer a future vision; it is a modern necessity...
Breaking Down Addressable: Start Your Media Campaign with Your Core Target
By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...
Breaking Down Addressable: The Road to Execution
By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...
2020 Ad Outlet Directory
Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.
What's Up with OTT?
People are changing how they consume TV, but not necessarily what they are consuming. How do changing viewing habits affect DTC ad spend?
Hulu: 'Best Experience, Best Results'
From upper-funnel awareness to lower-funnel results, Hulu's advertising opportunities help DTC brands cross digital-to-TV bridge.