The $6 Billion (or More) Question
With more than $6 billion in projected media spending, the 2020 presidential campaign season will be — by far — the most expensive ever.
2020 Ad Outlet Directory
Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.
7 Reasons You Should Consider Spanish-Language Media
Seven reasons why you should consider expanding your marketing efforts into the U.S. Hispanic space today.
What's Up with OTT?
People are changing how they consume TV, but not necessarily what they are consuming. How do changing viewing habits affect DTC ad spend?
Advanced TV Leftovers Equal New Opportunity for DR Marketers
Cable networks are collaborating with MVPD and vMVPD partners to turn national ad inventory into appealing offerings for brand advertisers.
The Future Is the Past Is the Future
The buzzwords and evolving media options have changed, but targeting, attribution, and sales are still the name of the game.