2021 Ad Outlet Directory
Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...
Breaking Down Addressable: Start Your Media Campaign with Your Core Target
By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...
Breaking Down Addressable: The Road to Execution
By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...
Monthly DRTV Spend Index
Monthly DRTV campaign spend index using occurrence data collected from monitored national cable networks.
The More Things Change, the More They (Mostly) Stay the Same
Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...
Saturation Seems to Be the Hardest Word
RSLT's Shira Witelson writes, "Data collection is not nearly as elusive as the most ignored issue in marketing and advertising: ad...