Embracing the Era of Addressable TV
Get inside the seismic shift to audience-based video advertising. Addressable TV is no longer a future vision; it is a modern necessity...
2021 Ad Outlet Directory
Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...
Breaking Down Addressable: Start Your Media Campaign with Your Core Target
By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...
Breaking Down Addressable: The Road to Execution
By Jim D'Antoni For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, during...
Monthly DRTV Spend Index
Monthly DRTV campaign spend index using occurrence data collected from monitored national cable networks.
The More Things Change, the More They (Mostly) Stay the Same
Cannella Media's Ron Steblea writes, "Our marketing principles and fundamentals are as similar today as they were six months ago, as...