Measurement Under the Microscope
Following up on April’s popular webinar conversations, the PDMI continues a deep dive into one of the industry’s hottest topics. By...
Making A Measurable Change For TV
By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...
How to Grow Your Business Using Radio Advertising
While a lot of businesses are focused on utilizing digital marketing for growth, radio advertising is still an effective traditional...
5 Reasons You Should Use a Media Agency
In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...
What Is Direct Response Media Buying?
From a television advertising perspective, direct response media buying offers marketers discounted rates on remnant inventory. These...
Addressable TV: The Future Is Now
PDMI member DISH Media presents a deep dive into the current state of the industry — and what’s next. For years, addressable has been...