Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
DRMetrix: April 2024 Performance TV Index Spend Rankings
The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV products, and top-10 long-form products.
7 Ways to Scale Your D2C Brand and Boost Revenue
By Nick Pietropinto Ask CEOs to identify their top business goal, and many will answer, “Growing my company.” Clearly, growth is a key...
DRMetrix: March 2024 Performance TV Index Spend Rankings
The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV campaigns, and top-10 long-form products.
Are We Still Crazy to Run a Hispanic Agency in 2024?
By Marcelino Miyares Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?” That was...