Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
DRMetrix: April 2024 Performance TV Index Spend Rankings
The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV products, and top-10 long-form products.
7 Ways to Scale Your D2C Brand and Boost Revenue
By Nick Pietropinto Ask CEOs to identify their top business goal, and many will answer, “Growing my company.” Clearly, growth is a key...
DRMetrix: March 2024 Performance TV Index Spend Rankings
The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV campaigns, and top-10 long-form products.
Are We Still Crazy to Run a Hispanic Agency in 2024?
By Marcelino Miyares Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?” That was...
DRMetrix: January 2024 Performance TV Index Spend Rankings
Since the launch of the PDMI's Results Magazine in 2019, DRMetrix, an iSpot.tv company, has provided a quarterly snapshot of the leading...