PDMI Comments Help Push FTC to Narrow Final ‘Click-to-Cancel’ Rules
3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.
Event in Review: Why Can They Say That but I Can’t?
Want to challenge your competitors’ claims? Consider these six options — each with its own advantages and disadvantages.
FTC Finalizes Updated Endorsement and Testimonial Guides
Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC)...
PDMI Submits Comment on FTC's Proposed Dot-Com Disclosure Changes
In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the...
Ad Law in the Age of COVID-19 and Regulatory Reactions
By Melissa Landau Steinman and Kristen R. Klesh The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with...
Comparative Advertising 101: 10 Tips for Digital Marketers
Companies may want to engage in comparative advertising, claiming that their products and services are better than their competitors...