PDMI Comments Help Push FTC to Narrow Final ‘Click-to-Cancel’ Rules
3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.
Consider This …
Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....
Connection, Conversion, and Currency
Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023. By Thomas Haire As the Performance-Driven...
Thriving … Surviving … but Always Leading
The Performance-Driven Marketing Institute celebrates its fifth anniversary in July. How did we get here? Where do we go next? PDMI...
Inclusion Upends Limits and Breeds Leadership
Members of the PDMI’s Women’s Leadership Council talk about why inclusion matters and what they’re hoping the new group can accomplish...
Evolution or Revolution?
As streaming and connected TV continue their ascent, how quickly these ongoing changes to the TV media landscape take hold — and solidify...