ROI’s Razor: How to Win in Performance Marketing
By Alex Dinsmoor (This piece appeared previously in Search & Performance Marketing Daily on Feb. 3, 2023) Undoubtedly, there is no one...
Evolution or Revolution?
As streaming and connected TV continue their ascent, how quickly these ongoing changes to the TV media landscape take hold — and solidify...
2023 Ad Outlet Directory
Click here or on the image below to reach the 2023 Ad Outlet Directory in Results Magazine's March 2023 issue. There, performance and...
6 Major Holiday Scams and How to Identify Them This Season
Don’t let fraudsters steal your cheer this season. Here are ways you can stay safe while gearing up for the holidays. The most wonderful...
What's Next? Fearless Predictions for 2023
Leaders from the PDMI’s member companies share their visions of what the new year holds in store for performance marketers. By Thomas...
A Case for Continued Ad Spending During a Recession
You’ve no doubt heard the doom-and-gloom around the predicted economic downturn headed our way. Financial guru and prognosticator Jamie...