The Hottest E-commerce Trends For 2024
While you may not think monitoring e-commerce trends is a necessity, it truly is. For e-commerce business owners, keeping on top of...
What D2C Brands Can Learn About Strategy from Chess
By Nick Pietropinto I’ve been playing chess since I was five years old. While the game of chess has given me countless hours of...
Connection, Conversion, and Currency
Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023. By Thomas Haire As the Performance-Driven...
To Evolve or Not to Evolve. That Is the Question.
(Especially When It Comes to AI.) By Nick Pietropinto Direct-to-consumer (D2C) marketing is an ever-evolving beast that requires an...
Your 7-Point Checklist for Choosing the Right D2C Media Agency
By Nick Pietropinto Direct-to-consumer (D2C) is clearly having a moment. In 2022, data shows that around 64 percent of global consumers...
FTC Finalizes Updated Endorsement and Testimonial Guides
Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC)...