Before We Turn to the New Year, a Heartfelt Thanks
Thomas Haire, the PDMI's chief content officer, shares the association's thank you to its members for a tremendous first year in operation.
The Intersection of Communication and Analysis Drives New Sales and Lifetime Value
Key factors marketing teams should consider in acquiring and utilizing relevant data to create effective consumer journey roadmaps.
Strategies for Winning DRTV
The Engagious team analyzes DTC campaigns to find out what works, what doesn’t, and why.
Listen, Learn, Lead: Your Goals Are the PDMI’s Goals
Thomas Haire writes, "We’re happy to listen, because at the PDMI, learning and improving isn’t just a one-way street."
The PDMI’s Hot, Hazy — but Not Lazy — Days of Summer
Thomas Haire, the PDMI's chief content officer, lays out the association's plans for the second half of 2019.
5 Ways to Build a DTC Model Using Response-Driven Performance Marketing
Five proven ways to take ownership of the consumer/brand relationship and efficiently implement a DTC strategy to grow sales.