Taking the Black Out of Black Friday
By taking the Black out of Black Friday, we as brands and marketing leaders share more transparency in our quest to even the playing field.
Making the Best of the Blur: Opportunities During the Coronavirus
Contributing factors to the rise of success in DTC and performance marketing campaigns in a COVID world.
In 2020, Personal Growth Is Required for Professional Success
Thomas Haire, the PDMI's chief content officer, shares his latest thoughts on where the association is heading through this difficult year.
Stay Safe. Stay Healthy. Stay Strong.
Thomas Haire, the PDMI's chief content officer, shares the PDMI's vision as the industry faces the COVID-19 pandemic head on.
FTC Considers Expanded Regulation of Negative Option Marketing Programs
Subscription-based marketing is one of the fastest growing trends in DTC marketing today.
Getting a 2020 Read on DTC Marketing
Analysis of anticipated trends in opportunities and challenges in 2020 DTC marketing landscape.