Applying Your COVID Road Trip Lessons to Your Performance-Driven Campaign
Cannella Media's Matt Greenfield writes that today's performance marketing campaigns work best when you stay flexible and enjoy the journey.
Zoom ... Just Like That!
Many performance marketers went from a traditional workspace to the joy (and pain) of working from home. What have we learned?
Energize Yourself, and Then Energize Others
The PDMI's Thomas Haire writes that it’s never too late to learn something new and let it benefit you — and the community around you.
Taking the Black Out of Black Friday
By taking the Black out of Black Friday, we as brands and marketing leaders share more transparency in our quest to even the playing field.
Making the Best of the Blur: Opportunities During the Coronavirus
Contributing factors to the rise of success in DTC and performance marketing campaigns in a COVID world.
In 2020, Personal Growth Is Required for Professional Success
Thomas Haire, the PDMI's chief content officer, shares his latest thoughts on where the association is heading through this difficult year.