PDMI Editorial

The PDMI's Thomas Haire writes, "While a turn of the calendar page to 2021 won’t magically eliminate these challenges, there is reason...

Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...

DISH Media's Dan Kelly and Sean Robertson ask, "How do you plan for the unknown?" Click here to read more from their column in the...

Members of the PDMI’s Brand Response Council test their wit — and editorial skills — by coining their own phrases to describe 2020....

Adaptability and communication — both internally and externally — buoy performance marketers Shop LC and The Habit Burger Grill as they...

Leaders from PDMI member companies share their visionary expertise as the performance marketing industry heads into a new year. What are...