Cross-Platform Optimization Is Just Common Sense
Integral steps DTC marketers should follow to produce effective cross-platform optimized content.
U.S. Hispanic Millennials: The Sweet Spot for Sales Growth
Insights on how performance marketers can effectively engage with and win the loyalty and buying power of influential Hispanics.
Amazon Sets Its Sights on Facebook-Google Duopoly
While Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been gaining status.
Drive Lower CPA by Laying a Great Digital Foundation
Direct-to-consumer marketers must build a strong digital foundation to drive consumer engagement and conversion.