PDMI Editorial

It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.

Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.

3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.

This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).

You must perform if you want your brand, business, or company to succeed. Learn how performance marketing can help.

Buy With Prime is a new service from Amazon for brands that want to access 200 million Prime members.

To help you navigate these options, we’ll break down the key differences between white labeling and private labeling.

Beauty products have become the best-selling category on TikTok Shop, accounting for more than 370 million items sold globally.

The “7 Ps” of marketing are still relevant today, particularly when it comes to scaling direct-to-consumer (D2C) brands. Is there an 8th P?