March 20-22, 2023 / Eden Roc Miami Beach

Global supply chain issues have roiled the economy, while lengthening consumer wait times and contributing to rising consumer dissatisfaction in a time of increased demand. The PDMI E-Commerce Council brings together a panel of marketers to discuss how they’ve handled the strain on supply while facing heightened customer service needs, as well as how they’re planning to avoid such challenges in the years ahead. Speakers include: Amit Khubani, Ontel Products; Steve Silbiger, Top Dog Direct; Paul Wahlgren, BeautyStat Cosmetics; Gregory Silvano, Buyist (moderator)

When running a campaign to reach the U.S. Hispanic consumer, sales attribution goes beyond the “TV or digital” question so relevant to all multichannel campaigns. An additional level — “Was Spanish-language or general market media responsible for this sale or lead?” — enters the conversation. This panel, presented by the PDMI U.S. Hispanic Council, tackles the intricacies of attribution in these campaigns, and more. Speakers include: Denira Borrero, Omni Direct; Shira Witelson, RSLT; Marcelino Miyares, d2H Partners (Moderator)

We’re done with 2020 and 2021! What we learned during the Pandemic Years is that the organizations that plan for change and see new opportunity in chaos will thrive. A big part of 2022 isn’t just “adding fuel” to achieve growth, but also reducing frictions — the things that might block brands from growing. A panel of performance marketing experts, presented by the PDMI Brand Response Council, tackles these topics in a conversation sure to set a tone for your business in the years to come. Speakers include: Shane Allor, Kount LLC; Doug Bognar, Apex Media; Sean Robertson, NBCUniversal; and Chris Foster, Modern Postcard (moderator).

As the Biden Administration’s FTC continues to push out notices and statements about its focus on an array of areas germane performance and direct-to-consumer marketers, it behooves the industry’s leaders to stay abreast of the action. The PDMI Government Affairs Council presents this special update on what you need to know right now — from automatic renewals to endorsements and testimonials to the buzziest of regulatory buzz phrases, “dark patterns” — and what you’ll want to keep an eye on as 2022 unfolds. Speakers include: Linda Goldstein, BakerHostetler; Alexandra Megaris, Venable LLP; Thomas Haire, The PDMI (moderator)

Between Google phasing out third-party cookies and Apple’s iOS updates continually giving their massive customer base more distinct options to expand the privacy of their data, performance marketers are facing a brave new world when it comes to actionable insights. The PDMI Workshop Council convened this group of ad tech, data privacy, and direct-to-consumer marketing experts to discuss concepts that can solve the challenges affecting every part of the marketing funnel. Speakers include: Daniel Alfonso, Digital Target Marketing; Brian Handrigan, Advocado; Michael Weinstein, JAM Direct (moderator)

Following up on the PDMI’s popular Fall Seminar Series webinar last September about how data automation can help direct-to-consumer marketers and agencies ramp up their campaigns —and their overall businesses — media technology and data experts from PremiumMedia360 and CoreMedia Systems share the latest in the space. The conversation covers prioritizing your automation needs, finding the right automation partner, maximizing your data with automation and more. Speakers include: Cordie de Pascale, PremiumMedia360; Kevin Gaffney, CoreMedia Systems

With thousands of brands and products flooding our senses every minute on every device, it’s paramount to educate the consumer with consistent, creative content and actionable messaging if you want to capture that sale. Whether driving to retail, encouraging a purchase, or supporting a strategy that consists of multiple touchpoints, the delivery of television, digital, and brand assets will always be the secret sauce to experiential bliss. It doesn’t make a difference if the purpose is lead gen or getting the sale, or if the category is kitchen & home, finance, or health & wellness — if the creative isn’t flowing, the leads and orders won’t be either. Speakers include: Rob Fallon, Bluewater; Fern Lee, THOR Associates

As all the buzz surrounds connected TV and OTT advertising opportunities, linear TV advertising remains powerful, even while in transition. In fact, some are saying the expansion of opportunities in CTV for big brand and digital DTC marketers has had a positive effect on linear opportunities for performance marketers. How are traditional TV outlets pushing their advertising opportunities to DTC marketers? How has the marketplace for performance marketers shifted in the past 18 months? And where is the next big shift coming? Hear from TV outlet sales executives in this power-packed session. Speakers include: Christine Georgakakis, REELZ; Kevin Hayes, ATN; Mark Sullivan, Paramount; Michelle Green, Two Twelve Direct (moderator)

The buzz around connected TV (CTV) as an advertising outlet is undeniable. From 2019 to 2021, ad spend in the burgeoning outlet that combines the best (and, some say, worst) aspects of digital and television advertising more than doubled in the United States (from $6.4 billion to more than $14.4 billion). With major growth expected for the foreseeable future, concerns remain, though, about the effectiveness and safety of the outlet remain. Building on the PDMI’s Results Magazine cover story from March 2022, join a group of agency executives as they share their thoughts on the opportunities, challenges, and expectations of the CTV ad marketplace going forward. Speakers include: Chris Bishouty, ProMedia; Asieya Pine, Lockard & Wechsler Direct; Josh Winograd, Chief Media; Andrew Troy, DISH Media (moderator)