PDMI | Performance-Driven Marketing Institute

top of page

JOIN

YOUR ASSOCIATION >>

October 19-21, 2026

San Diego

JOIN
YOUR ASSOCIATION >>

JOIN THE PDMI

Strengthen your business, build new relationships, and stay abreast of trends with a PDMI membership.

READ
PDMI PUBLICATIONS >>

READ PDMI PUBLICATIONS

Get industry news and analysis from PDMI Weekly and Results Magazine delivered to your inbox.

ATTEND
PDMI EVENTS >>

ATTEND PDMI EVENTS

PDMI events are designed to bring industry professionals together to connect, learn, and grow.

CONNECT. LEARN. GROW.

The Performance-Driven Marketing Institute (PDMI) is the association for performance and direct-to-consumer marketing leaders. It is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing.

Upcoming Events

FEATURED ARTICLES

Subscribe Today

Causal Marketing Turns … Casual

Leaders at Casual Precision discuss why they’ve shifted gears to become a causal marketing mix model attribution business — and what they can do with their new tools.

Partnership-Powered Performance

Decades of experience and a belief in constant innovation have allowed Sequoia Media Group to grow rapidly since its 2023 inception.

Consider This …

Consider This …

Consider This …

Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....

Connection, Conversion, and Currency

Connection, Conversion, and Currency

Connection, Conversion, and Currency

Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023. By Thomas Haire As the Performance-Driven...

ADVERTISEMENTS Click Here to learn more about PDMI advertising.

Yangaroo, performance-driven ad delivery

UPCOMING PDMI EVENTS

OCTOBER 7

Take 20

The PDMI Brand Response Council's coffee-break length live conversations.

LEARN MORE AND REGISTER

NOVEMBER TBD

Fall Seminar Series

The PDMI's monthly one-hour webinar events, presented by the E-Commerce, Workshop, and Women's Leadership Councils'

OCTOBER 19-21

PDMI West 2026

A 3-day in-person event scheduled for San Diego.

LEARN MORE AND REGISTER

Advertise on PDMI Platforms

MORE PDMI EDITORIAL CONTENT

Causal Marketing Turns … Casual

Amazon Puts AI and Logistics at the Center of Accelerate 2026

Consumer, Context, Creative: Alignment Portends Success

Is a Performance Marketing Association Worth It? What PDMI Membership Actually Gets You

When Being a ‘Niche’ Network Becomes a Superpower

Top 5 Tips for Getting Started in Programmatic TV

Why Industry Events Deliver the Highest Marketing ROI You're Probably Not Tracking

Protecting Music Royalty Income in the AI Era of Direct-to-Consumer (D2C) Advertising

2 3 4 5

PDMI COUNCIL UPDATES

U.S. Hispanic Council

Brand Response Council

Digital & Data Council

PDMI University Council

Government Affairs Council

Women's Leadership Council

Advertise on PDMI Platforms

bottom of page