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April 7-9, 2025
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The Performance-Driven Marketing Institute (PDMI) is the association for performance and direct-to-consumer marketing leaders. It is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing.

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Consider This …

Consider This …

Leaders from 10 PDMI member companies look ahead at the key things performance marketers should think about as we head into the new year....

Connection, Conversion, and Currency

Connection, Conversion, and Currency

Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023. By Thomas Haire As the Performance-Driven...

Thriving … Surviving … but Always Leading

Thriving … Surviving … but Always Leading

The Performance-Driven Marketing Institute celebrates its fifth anniversary in July. How did we get here? Where do we go next? PDMI...

Inclusion Upends Limits and Breeds Leadership

Inclusion Upends Limits and Breeds Leadership

Members of the PDMI’s Women’s Leadership Council talk about why inclusion matters and what they’re hoping the new group can accomplish...

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UPCOMING PDMI EVENTS

JANUARY 22

Take 20

The PDMI Brand Response Council's coffee-break length live conversations.

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JANUARY 23

Winter Seminar Series

The PDMI's monthly one-hour webinar events, presented by the E-Commerce, Workshop, and Women's Leadership Councils'

APRIL 7-9, 2025

PDMI East 2025

A 3-day in-person event scheduled for Miami Beach, Fla.

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Performance Marketing 90 postsNo categories yet.
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Planning and Measuring Google/YouTube TV Advertising

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Understanding Attribution Models for B2C Businesses

Buy With Prime Can Boost Your E-Commerce Conversion by up to 40%

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